Privacy Policy

Effective Date: 5/26/2026

BKG Performance Partners, including its related brands, divisions, and online properties such as The LAB, The Curated Collective, and The Performance Collective (“Company,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase products, sign up for updates, contact us, or otherwise interact with us.

By using our website or providing personal information to us, you agree to the practices described in this Privacy Policy.


1. Information We Collect
We may collect the following types of information:


Information You Provide Directly
‍
This may include:
- Name  
- Email address  
- Phone number  
- Billing and shipping address  
- Order information  
- Account or inquiry details  
- Communications you send to us  
- Early access, waitlist, or newsletter sign-up information


Payment Information

Payments may be processed through third-party payment processors. We do not store full credit card numbers or complete payment credentials on our own servers. Your payment information is handled by the applicable payment processor according to its own privacy and security policies.


Automatically Collected Information

When you visit our website, we may automatically collect information such as:
- IP address      
- Browser type
- Device type
- Pages visited  
- Time spent on the site  
- Referring website  
- General location information  
- Cookies, pixels, and similar tracking technologies  


Marketing and Analytics Information

We may collect information through email marketing tools, website analytics, advertising platforms, cookies, and similar technologies to understand website activity, improve our services, and communicate with customers.


2. How We Use Your Information

We may use personal information to:
- Process and fulfill orders      
- Communicate with you about purchases, inquiries, or account matters
- Send newsletters, early access updates, promotional messages, or business updates  
- Improve our website, products, services, and customer experience  
- Provide customer support  
- Prevent fraud, unauthorized transactions, or misuse of our website  
- Comply with legal, tax, accounting, and regulatory obligations    
- Protect our rights, property, business, and customers


3. Product and Website Disclaimer

Information provided on our website is for general informational and commercial purposes only. Nothing on our website is intended to diagnose, treat, cure, or prevent any disease or medical condition.Customers should consult a qualified professional before making decisions related to health, wellness, or research-related products.


4. Cookies and Tracking Technologies

We may use cookies, pixels, tags, and similar technologies to:
- Keep the website functioning properly      
- Remember preferences
- Analyze traffic and website performance  
- Understand customer interest in products and content  
- Support marketing, re targeting, and advertising efforts

You may adjust your browser settings to refuse cookies or alert you when cookies are being used. Some website features may not work properly if cookies are disabled.


5. How We Share Information

‍We may share personal information with trusted third parties who help us operate our business, including:
- Payment processors      
- Shipping and fulfillment providers
- Website hosting providers  
- Email marketing platforms
- Customer service tools
- Analytics providers
- Advertising and marketing platforms
- Legal, accounting, tax, and compliance advisors

We may also disclose information if required by law,subpoena, court order, government request, fraud investigation, or to protect our legal rights.

We do not sell personal information in the traditional sense of exchanging customer information for money. However,certain advertising, analytics, or tracking tools may be considered “sharing”or “selling” under some state privacy laws. Where required, we will provide applicable opt-out options.


6. Email and Marketing Communications

If you sign up for emails, early access updates,newsletters, or promotional communications, we may use your contact information to send you updates about products, launches, offers, and brand news.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly. We may still send transactional or administrative messages related to purchases,account activity, or legal matters.


7. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer service, business operations, legal compliance, tax and accounting requirements, fraud prevention, and dispute resolution.


8. Security

‍We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website,payment system, or method of electronic storage is completely secure. We cannot guarantee absolute security of personal information transmitted to or through our website.


9. Your Privacy Rights

Depending on where you live, you may have certain privacy rights, which may include the right to:
- Request access to personal information we have collected about you
- Request correction of inaccurate information
- Request deletion of personal information  
- Request a copy of your personal information
- Opt out of certain targeted advertising or data sharing
- Opt out of marketing emails
- Limit certain uses of sensitive personal information, where applicable
- Appeal a privacy request decision, where applicable

To exercise privacy rights, contact us at:
Email: Sales@BKGPerformance.com

We may need to verify your identity before processing certain requests.


10. California Privacy Rights

‍If you are a California resident and the California Consumer Privacy Act, as amended, applies to our business, you may have additional rights regarding your personal information, including rights to know, delete,correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising privacy rights.

Categories of personal information we may collect include:
- Identifiers, such as name, email address, phone number, billing address, and shipping address
- Commercial information, such as products purchased or considered
- Internet or electronic network activity, such as website usage and analytics data
- Geo location information, such as general location inferred from IP address
- Communications information, such as messages or inquiries sent to us
- Inferences drawn from interactions with our website or marketing

We use this information for the purposes described in this Privacy Policy.

To make a California privacy request, contact us at:

‍Sales@BKGPerformance.com


11. Florida Privacy Notice

If applicable under Florida privacy laws, Florida residents may have rights regarding access, correction, deletion, portability, opt-out of targeted advertising, sale of personal data, or certain profiling activities.

To submit a request, contact us at:

Sales@BKGPerformance.com


12. Children’s Privacy

Our website is not intended for children under the age of13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will take reasonable steps to delete it.


13. Third-Party Links

Our website may contain links to third-party websites,affiliate partners, product providers, media features, or other external sites.We are not responsible for the privacy practices, content, or policies of third-party websites. You should review their privacy policies before providing personal information.


14. Affiliate Links and Partner Products

Some links on our website may be affiliate links or partner links. If you click a link or make a purchase through a third-party partner,that third party may collect information according to its own privacy policy.We are not responsible for how third-party partners collect, use, or protect information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last Updated”date. Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

16. Contact Us

For questions about this Privacy Policy or our privacy practices, please contact us:

BKG Performance Partners
Email: Sales@BKGPerformance.com